Others include Aware and Awareness, sold to raise funds for breast cancer research and awareness and Barbaro, created in memory of Barbaro the Horse, to raise funds for the University of Pennsylvania School of Veterinary Medicine, which tried to save the horse. Its sales raised a total of $3.4 million for the foundation. One such fundraising Beanie Baby was Ariel, made to raise funds for the Elizabeth Glaser Pediatric AIDS Foundation. It has also been through other means, such as voting for a fee. Some has been through the sale of certain Beanie Babies, with the proceeds have been donated to various causes. Ty has been involved in a large amount of fundraising. This effort evolved into the world's first Internet sensation. Ty was the first business to leverage their Web site to connect and engage with consumers of their products. In tandem with the launch of the Ty Website, all Beanie Baby hangtags had the Ty Website URL and a call to action printed underneath the poems and birthdays that commanded audiences to visit the company Web site with text that read: Visit our web page!!! As a result, consumers were visiting the Ty Web site by the thousands to gain information about Beanie Babies, which was completely unprecedented at the time. By the time the first iteration of the Ty Web site was published in late 1995, only 14% of Americans were using the Internet. This is a major contributing factor to the early and rapidly growing popularity of Beanie Babies. Ty was the first business to produce a direct-to-consumer website designed to engage their market.

Internet First business-to-consumer Website

It designs, develops and sells products, most notably Beanie Babies, exclusively to specialty markets worldwide.

Ty (stylized as ty) is an American multinational corporation headquartered in Oak Brook, Illinois, a suburb of Chicago. Beanie Babies, Beanie Boos, Frizzys, Disney, My Little Pony, Hello Kitty, TMNT, SpongeBob SquarePants, MLB, NBA, NHL, NFL, Rush Zone, PAW Patrol, Despicable Me, Beanie Ballz, Beanie Bellies

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